In this article, we’ll delve into a common challenge faced by business owners who rely heavily on SEO for customer acquisition. Many businesses get stuck in a single approach, believing it to be the only viable method, but this mindset can limit potential and revenue.
Search Engine Optimisation (SEO) involves optimising websites to rank higher in search engines like Google. The goal is for clients' web content to appear on the first page of search results, thereby driving more traffic to their sites. This process is time-consuming and requires continuous updates and improvements.
The Mindset Problem of SEO Agencies
SEO is inherently slow, taking weeks, months, or even years to show significant results. This slow pace shapes the mindset of SEO agencies, making them accustomed to gradual progress. Consequently, they may only believe in slow, organic growth and view larger, rapid growth spurts as unrealistic.
Examples of the Mindset Problem
Consider a manufacturing company that can earn millions from a single contract. This company might need only a few targeted search queries per month. SEO is invaluable for such niche markets. However, if an SEO agency relies solely on this slow customer acquisition method, it limits its growth potential. They often consider an annual growth rate a few percent satisfactory and realistic.
The Importance of a Broader Marketing Approach
SEO agencies must pay more attention to other effective marketing methods such as PPC (Pay-Per-Click), cold calling, or offline marketing. These approaches can lead to much faster growth. Many SEO agencies dismiss these methods because they don’t fit into their accustomed, relatively slow SEO world.
Business owners must master various marketing strategies for substantial success and rapid growth. A comprehensive approach that combines SEO with other methods can mean the difference between stagnant growth and a several hundred percent annual revenue leap.
Practical Example: Success Through Diversification
Let’s look at a practical example: An SEO agency that scales solely through cold calling. This agency shows its clients how to be found through SEO but uses a completely different method for its customer acquisition. This agency understands that different situations require different approaches and achieves impressive revenue increases by not limiting itself to one marketing method.
If you plan to go from a couple of thousand a month to multiple six figures per year or even per month, this growth journey requires leveraging a wide range of marketing strategies. Such growth can only happen with SEO; if it does, it will take much longer than going the fast route of paid advertisement. It necessitated using a full spectrum of marketing tactics and knowing which method works best at which time.
Conclusion
SEO agencies, and by extension, all B2B providers, must overcome their narrow perspectives. It’s crucial to be open to various marketing methods and combine them to achieve fast and sustainable growth. By recognising and overcoming these mental blocks, businesses can reach new levels of success.
If you’re ready to overcome these problems and take your business to the next level, consider seeking new strategies to propel your growth exponentially.
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Jousef Murad
Founder of APEX
