Synera.io - B2B Lead Generation
Synera generated 50+ high-quality leads with a single asset! By simplifying complex engineering solutions into engaging, expert-focused content, they achieved outstanding results with the support of APEX.
Client
Challenge
Synera faced a significant challenge in generating high-quality leads in the highly specialized and complex B2B engineering automation domain. Their target audience, experts in their fields, was not accustomed to traditional marketing exposure, making it difficult to communicate the value of their product in a way that resonated with this niche market. The main obstacle was translating complex engineering concepts into compelling, user-friendly, and non-salesy marketing assets, such as one-pagers and LinkedIn campaigns, to drive conversions.
Goal
To create a marketing strategy and high-quality assets that effectively simplified the complexity of Synera's engineering automation solutions, resonated with their expert audience, and generated leads through innovative, non-traditional marketing methods.
Result
Through a trusted two-year partnership with APEX Consulting - leveraging their unique blend of marketing expertise and engineering knowledge - Synera achieved over 50 high-quality leads in just two and a half months with only one asset, significantly exceeding their expectations. The tailored marketing approach increased inbound traffic and improved sales conversions, demonstrating the effectiveness of combining engineering insights with cutting-edge marketing techniques.