Navasto - Elevated Marketing Impact
Navasto partnered with APEX Consulting to automate its content creation, optimize paid campaigns, and scale marketing without increasing headcount. The result? A 3x boost in content output, 40% faster campaign launches, and a 4x increase in social media activity for full omnipresence - powered entirely by AI-driven workflows and scalable automation systems.
Client
Challenge
Navasto, an innovation-driven company operating at the forefront of AI-powered engineering simulation, faced a critical challenge: while their technology was cutting-edge, their marketing engine lagged behind. Despite a strong value proposition and a highly specialized product offering, Navasto struggled to scale its marketing efforts and gain consistent recognition across the industry. The team was constrained by limited content output and manual-heavy workflows that made it difficult to respond to fast-moving industry trends. Launching campaigns took too long, and their paid social media performance lacked traction. Moreover, their social media presence lacked the consistency and depth needed to establish thought leadership or drive meaningful engagement with key personas in their target markets. Navasto needed more than just marketing support - they needed a partner who could implement scalable systems, automate repetitive tasks, and amplify their market presence using a modern, AI-driven approach.
Goal
The primary goal was to transform Navasto’s marketing into a streamlined, scalable, and intelligent operation - powered by automation and AI. APEX Consulting was brought in to re-engineer their go-to-market (GTM) strategy with a deep focus on three pillars: AI-Powered Content Automation Automate the creation and distribution of high-quality content at scale - including LinkedIn posts, technical blogs, product demos, and customer-facing assets - without overloading Navasto’s internal team. Operational Efficiency Reduce the time it took to plan, produce, and launch marketing campaigns through automation, standardized workflows, and AI-assisted project management. Optimized Digital Performance Increase the return on investment from paid social media campaigns by leveraging data-driven creative generation, targeting optimization, and AI tools to refine messaging in real-time. The strategy was designed to reduce manual effort, eliminate bottlenecks, and allow Navasto to focus on thought leadership and product innovation - while APEX handled execution at scale.
Result
The partnership delivered transformative results for Navasto across all major performance indicators: 3x Increase in Content Output By deploying AI-powered content generation workflows, APEX enabled Navasto to produce three times more marketing content, including product demo posts, thought leadership pieces, and platform updates. These assets were automatically formatted, reviewed, and scheduled across channels, boosting visibility without requiring manual content writing for every post. 4x Social Media Output Without Added Headcount Navasto’s presence on platforms like LinkedIn and Twitter scaled significantly, driven by automated publishing and curated engagement tactics. The brand maintained a consistent, authoritative voice while freeing up internal bandwidth for strategic initiatives. 40% Reduction in Campaign Launch Time With automation handling campaign creation, review, and deployment steps, Navasto’s team could go from concept to launch 40% faster. This increased agility allowed them to capitalize on timely opportunities and adjust GTM strategies on the fly. Enhanced Brand Positioning & Thought Leadership The increase in high-quality, consistent content and fast campaign execution elevated Navasto’s reputation in the AI-simulation space. They were able to initiate more strategic partnerships, attract inbound interest, and grow their digital footprint—all without straining their internal marketing team.