I analyzed data from influencer friends, customers, and myself over the last 5 years of being active on LI to uncover the best days to post on LinkedIn.
Whether posting once a week or building a personal brand with five posts weekly, this guide will help you optimize your schedule for maximum visibility and engagement.
Why Timing Matters
LinkedIn’s algorithm favors posts that gain quick traction. Choosing the right day ensures that your content gets early engagement, which boosts its visibility. Beyond timing, consistency is key.
Regular posting signals to LinkedIn (and your audience) that you’re an active contributor, helping you gain more exposure over time.
The Data-Backed Optimal Days to Post
Here’s how to maximize engagement based on your posting frequency:
1️⃣ Posting Once a Week
Best Days: Tuesday to Thursday
If you only post once, stick to midweek days when engagement peaks. However, posting once limits consistency, making it harder for LinkedIn to recognize you as active.
2️⃣ Posting Twice a Week
Best Combinations:
Monday & Thursday
Tuesday & Thursday
Monday & Wednesday
Avoid consecutive days and steer clear of Fridays and weekends, as engagement tends to drop.
3️⃣ Posting 3-5 Times a Week
Best Strategy:
For 3 posts: Monday, Wednesday, and Thursday
For 4 posts: Monday to Thursday
For 5 posts: Sunday to Thursday
This range balances consistency and audience engagement without overwhelming your feed. Avoid Fridays and Saturdays for maximum ROI.
Pro Tips for LinkedIn Success
Engage on Posting and Non-Posting Days Visibility isn’t just about posting. Writing thoughtful comments on others’ posts keeps you in the feed and boosts your profile.
Avoid Multiple Posts Per Day LinkedIn’s algorithm splits engagement between posts made on the same day, reducing your overall reach.
Use Analytics to Tailor Your Strategy Track your engagement metrics to identify which days work best for your audience. Platforms like AuthoredUp can help you analyze your posting patterns and optimize your schedule.
Test and Adapt Experiment with different posting days and adjust based on performance. Audience behaviors can shift, so stay flexible.
Conclusion
Posting consistently is more important than finding the “perfect” day. Whether posting twice or five times a week, regular activity builds trust with your audience and LinkedIn’s algorithm.
Let’s make your business the success story it deserves to be: https://theapexconsulting.com/
Jousef Murad
Founder of APEX
