The goal: help industrial companies improve how they generate leads, close deals, and run day-to-day operations, all of that by combining intelligent automation with deep technical know-how.
“Many companies sit on valuable technical data - even worse, untapped potential of their product or service, and struggle to translate it into commercial results,” said Jousef Murad, Founder of APEX. “We help Simchronize partners turn that data into clear actions - streamlining sales, marketing, and operations.”
Simchronize brings deep expertise in analyzing and improving production processes through simulation. APEX complements this by building systems that automate lead generation, follow-ups, and quote handling, reducing manual work and accelerating response times.
Michael Bublitz, CEO of Simchronize, added:
“With APEX, we can now help our clients go beyond process improvement - and apply those gains directly to how they grow and sell.”
The partnership will focus on industries like manufacturing and logistics, where smarter execution makes a measurable difference.
Conclusion
📩 For inquiries, contact: jousef@apex-consulting.ai | michael@simchronize.com

Jousef Murad
Founder of APEX