2025: Time to Revamp Your B2B Content Playbook

Here Are 5 Tactics to Build Authority and Drive Revenue:

1. Weekly LinkedIn Newsletter to deep dive into one topic

2. Daily LinkedIn Notes to try new ideas and engage audiences

3. High-Value Weekly YouTube Videos (10 minutes) for in-depth insights

4. Daily YouTube Shorts to distribute highlights from your longer videos

5. Daily LinkedIn Posts using a variety of formats to maximize reach

I spent 2024 experimenting with content strategies, and this playbook stands out as a winning formula.

Here’s why it works:

• You increase visibility and raise awareness.

• You spread your message consistently, building trust.

• You establish authority and a leadership position as a go-to expert.

But let’s not sugarcoat it - this isn’t easy to pull off.

• You need the right content strategy to guide your efforts.

• You need an effective ideation and planning process.

• You need the skills and consistency to keep it running smoothly.

How to Make the Playbook Work:

1. Balance Discoverability and Long-Term Presence

Hiding your content on your website or a static content hub no longer cuts it. Every content you create needs a distribution strategy to maximize its ROI.

• Focus on discoverability with platforms like LinkedIn and YouTube Shorts.

• Build long-term value with enduring formats like newsletters and YouTube videos.

2. Adapt Psychology and Formats to Each Channel

The message can remain the same, but how you deliver it must change to fit each platform’s unique psychology.

• Study the psychology of each platform—how users interact, what they expect, and when they engage.

• Tailor your formats and delivery style to suit each channel.

3. Create a Seamless Repurposing Process

A winning content on one platform can thrive on another - if you adapt it effectively.

• Test ideas in simple formats (e.g., LinkedIn text posts) and expand successful ones into more comprehensive pieces, like videos or newsletters.

• Build predetermined repurposing workflows so each winning idea finds its way across multiple channels.