With hundreds of options available and the need to get more exposure on social media, it's easy to feel overwhelmed in your search for the best social media scheduling tool.

Publer is a social media scheduling tool that stands out for its unique features and user-friendly interface. In this blog post, I would like to share the top 7 reasons that make Publer a noteworthy choice and how it helped me grow to over 160,000 followers with barely any effort on my team's side.

Use What I Use - Publer

Here are the 7 reasons why Publer is our social media scheduling tool of choice:

1. It Makes Creating a Bank of Evergreen Content Super Easy!

One of Publer's best features is how effortlessly it allows you to create a repository of evergreen content. When creating a new post in Publer, we at APEX quickly check:

Will this post still be relevant in 90 days? If the answer is yes, then I save that post as a draft.

Once you create a draft in Publer, you can publish or schedule it repeatedly without deleting it. This means you can quickly build a bank of posts to recycle over time. Recycling content is an effective way to keep your audience engaged without constantly creating new material. After all, repeating your message is essential in marketing before it genuinely resonates with your audience.

If you're interested in the content strategy for LinkedIn specifically, we'll be publishing the LinkedIn Content Operating System soon: https://business-suite.io/

2. You Can Post a LinkedIn Post as a PDF, Creating a LinkedIn Carousel Post

LinkedIn recently removed its native carousel post feature, but Publer has a solution. You can easily create swipeable, carousel-style posts by uploading multiple images and publishing them as a PDF. This feature allows you to create visually appealing and interactive content that captures your attention on LinkedIn.

You can even repurpose your Instagram carousel posts by scheduling them for LinkedIn with just a few clicks!

One of my favorite Publer features is creating clickable carousel posts for Facebook. Like carousel ads, these posts allow you to share multiple images in a swipeable format, with each image clickable. This feature is not available organically on Facebook, making Publer a valuable tool for enhancing your Facebook marketing strategy. Although limited to five images, this option is far superior to traditional multi-image posts.

4. You Can Create One Post for Multiple Platforms but Schedule Them for Different Times

Many social media scheduling tools need more flexibility to post one piece of content on multiple platforms at different times. Publer makes this process simple. You can create a single post, select the platforms for sharing, and customise the posting times for each platform. This time-saver feature optimises your posts' timing based on each platform's unique engagement patterns.

5. It Has AI Built-In

With AI becoming increasingly integrated into business operations, Publer offers built-in AI features that make content creation easier. The AI image generator can create visuals for your posts based on text prompts, while the caption generator can help you craft the perfect message. These AI tools enhance productivity by offering creative assistance right within the platform.

If you're looking for more traffic, leads and deals - we're one click away.